Paul Mitchell Launch Neon with Anti-Bullying Message
The launch of Paul Mitchell’s latest range, Neon, saw the professional haircare brand join forces with anti-bullying charity The Diana Award.
The new range of Neon Sugar-infused products are aimed at the teenage and young adult market, making the link with The Diana Award particularly pertinent.
Attending the launch event were members of the Paul Mitchell Neon Squad – a group of courageous young women who have suffered bullying, but stood up to it.
The Squad will appear in promotional material for the brand, while continuing to spread the anti-bullying message.
The event featured a Q&A session with Paul Mitchell founder John Paul DeJoria and The Diana Award representative Katie Collett, plus a behind the scenes video of the Squad’s photoshoot, featuring interviews with each of the young women on their experience of overcoming bullying.