Paul mitchell inspires at the gathering 2016

‘Successful people do all the things unsuccessful people don’t want to do‘, was the message from John Paul Dejoria to over 3000 hairdressers and salon owners who gathered in sunny Las Vegas to come together for Paul Mitchell: The Gathering 2016 held at The Aria. The show got off to a racing start with John Paul Mitchell Systems CEO, John Paul Dejoria riding onto stage on a Paul Mitchell branded motorbike before introducing his partner Angus Mitchell to highlight some of the astounding achievements the company had made through their charity outreach programmes, as well as highlighting the family foundation the brand is built upon, extending this foundation to all it’s employees. And a true family business it is, as Dejoria’s daughter Michaeline, who is Vice president and Director of Future Development, took the stage to reveal Paul Mitchell’s biggest launch for the coming year, Neon. Inspired by Generation Z (15-20 year olds) the vibrant new range has been created to engage future clients of the Paul Mitchell business, encouraging brand advocacy from a young age. Made up of brightly packaged, sweetly scented haircare and styling products, the range is inclusive of all hair types, encouraging the experimental ‘Generation Z-ers’ to embrace their individuality, and hair texture. The campaign is also linking up with anti-bullying campaigns to mirror the Paul Mitchell ethos of social consciousness that runs throughout the business. Global Artistic Director Robert Cromeans and Vice President of Sales & Marketing Jason Yates then revealed the latest in Paul Mitchell colour launches. The Demi is Paul Mitchell’s newest semi permanent line offering 27 intermixable shades alongside Pop XG, a 13 shade lineup of intermixable vibrant, semi permanent shades.