KAO Salon Division Announces 2020 Global Salon Experience
With the current events of the coronavirus outbreak and the effect it has had on the salon community, Kao Salon Division has decided this year’s annual live event, the Global Creative Awards – which was scheduled to take place in Amsterdam – has been cancelled. It will now be transformed into a completely new, digital experience – the Global Salon Experience. The Global Creative Awards celebrate Goldwell, KMS, Oribe and VARIS – as well as recognising the gold winners of their annual creative competition.
The details for taking part in the Global Creative Awards will be shared in the coming months. The deadline for entry has been adjusted, and submissions will be accepted from 15 June to 15 July for Technical Categories, and 31 July for Editorial Categories.
“Despite the unprecedented challenges these last several weeks have presented to the salon industry, we, as a family, have found the ability to learn, adapt and rise side-by-side,” says John Moroney, VP creative & communication of Kao Salon Division.
John continues, “We look forward to hosting industry professionals and our salon partners in this new digital experience for the very first time which will include dedicated brand experiences, education and our Global Creative Awards, showcasing next level creativity.”