Cantu Partners With Habia For More Inclusive Training In Hairdressing

by eleanor / last updated July 2, 2021

Cantu Habia

Cantu Beauty has announced that it is partnering with Habia (The Hair and Beauty Industry Authority). Habia has recognised Cantu Beauty’s commitment to making textured hair education accessible to all via its Textured Hair Pro-Training Initiative, which launched earlier this year and offers free virtual masterclasses to trainee stylists and academies on the fundamentals of textured haircare.

The Textured Hair Pro-Training Initiative was devised by Cantu Beauty to address inequalities faced by Black and Mixed-Heritage communities daily, when seeking hairstyling services. The Initiative is designed to empower all stylists with tools and techniques to style and care for curly, coily and kinky hair.

Hosted by Cantu Beauty’s resident Natural Hair Education Expert and Celebrity Stylist Dionne Smith, the classes have left attendees feeling empowered by the knowledge that they have accrued.

Cantu Beauty’s Precilia Zongo said: “Cantu is proud to have recently partnered with Habia, to support our Textured Hair Pro-Training Initiative. This centres on free virtual masterclasses for schools, training academies, apprentices and stylists alike.

Precilia added: “We are fully committed to supporting the hair industry with core knowledge and skills for all hairdressers at every level, Habia is endorsing Cantu Beauty’s efforts to help educate stylists via this powerful initiative. This comes hot on the heels of the recent review of the National Occupational Standards for Hairdressing. The Expert Working Group (EWG) worked hard to ensure the standards aligned with the national drive towards making hairdressing a more diverse and inclusive industry,” she said.

Commenting on the partnership, Habia’s Chairperson Joan Scott said: “Habia is very excited to announce a partnership with Cantu Beauty UK. As the leader in the care of textured hair, we are thrilled that they are focused on raising awareness with its inclusive educational campaign.

Joan added: “Habia has recently announced that the recent review of the government backed National Occupational Standards (NOS) for Hairdressing has been approved. These standards have been updated by employers to ensure they reflect current technical developments and meet the needs of the UK’s diverse community. The new Hairdressing NOS reflects and represents all hair types – including textured, which is still underrepresented for clients across the hair sector.”

Joan added:“Cantu is passionate about education, their vision is to enhance skills in this area. Habia is delighted to back the Initiative, we look forward to working closely with the team to provide support for colleges and training providers in the hairdressing industry.”

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