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How To Use A.I. and Automation Tools to Optimize Salon Appointment Scheduling and Operational Efficiencies

by charlottegw / last updated February 4, 2021

zenoti salon software

Salon software company Zenoti’s robust AI and automation tools SmartShifts, Smart Marketing and ezPulse increase efficiency, reduce costs and improve salon guest experiences. And it couldn’t come at a better time as Covid-19 has meant that optimizing salon appointments and maximizing productivity has never been more important.

Here’s a bit more information about each of the tools …


SmartShift immediately takes the guesswork out of scheduling. It looks at predictive slots per week, analyzes services and customer preferences, identifies the right providers and generates the optimum schedule. The Zenoti system uses predictive analytics to help assign the right people to the right shifts at the right time — saving businesses on labor costs while accommodating all customer service requests. Zenoti helps find the sweet spot and automatically calculates staffing needs. With SmartShift optimizing employee schedules to increase utilization and revenue, while reducing operational costs, is seamless.

SmartShifts Highlights

  • Identifies areas of missed revenue opportunities due to scheduling
  • Anticipates customer traffic and adjusts schedules accordingly
  • Reduces the risk of overstaffing


Smart Marketing

Zenoti Smart Marketing helps by filling up appointment books by automating email marketing efforts, targets segments, timing, and context of campaigns. It knows your schedule, assesses daily appointments and runs promotions based on services and employee utilization.


Smart Marketing Highlights

  • Predicts demand for the coming week
  • Anticipates empty slots
  • Targets the right customers to fill slots
  • Generates the most effective offer/message
  • Sends message at the perfect time


In today’s hyper-connected world, accessing real-time information is the key to making quick decisions. ezPulse enables you to keep your finger on the pulse of your business – anytime, anywhere.

ezPulse Highlights

  • Empowers businesses with real-time analytics, insights and KPIs
  • Offers big-picture visibility to enable data-driven decisions
  • Yields monitoring on a single or multi-store level
  • Affords collaboration through the built-in communication platform enabling nimble, immediate actions and the ability to share metrics with teams.
  • Set goals and motivate your team to achieve better results


Case Study: RUSH Hair and Beauty
RUSH Hair and Beauty has harnessed Zenoti Automation to reduces no show appointments by 35%.

The Problem: During closure as a part of the UK’s Covid-19 lockdown earlier this year, the RUSH Hair & Beauty management team began an ambitious plan to completely overhaul the client experience, brand operations and increase their online brand presence. The RUSH team recognized that the overhaul required a digital and modern, all-in-one solution that both protects staff and clients while preserving a welcoming experience and provides best-inclass business performance results. As large and growing franchise brand, RUSH had additional, but significant requirements – centralized data access and reporting with transparency to each salon’s performance and the ability to scale quickly during franchise growth.

The Solution: Through a partnership with Zenoti, the RUSH Hair & Beauty team found a robust, centralised and client-focused digital salon solution. With automated marketing capabilities, RUSH can now drive business performance by delivering the right message to the right client at the right moment while maintaining customized flexibility by location. Through the promotion of seamless self-service booking with integrated payment features the RUSH team can efficiently fill their appointment books and reduce lost revenue resulting from late cancellations and no-shows. Each of Zenoti’s solutions reduce contact points and operating costs while promoting safe and excellent brand experiences. RUSH management can now also access key reports across all locations and identify areas of success and improvement for strategic decision making.


  • 14,670 online appointments booked
  • 23,300 targeted marketing campaigns sent
  • 35% reduction in no show appointments

Zenoti Case Studies

With the complexities of Covid-19, Zenoti customers appreciate the automation and ease of smart technology.

Zenoti overview: Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas and salons in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.

See Zenoti in action

Zenoti logo

Zenoti helps over 12,000 businesses across 50 countries reduce their operational costs by over 30% and eliminating 90% of their manual work. To see them demonstrate what we can do for you, fill in this form and they’ll contact you within 24 hours to schedule a free demo: Automate with AI and Grow Your Business – Zenoti

To learn more about Zenoti visit their website and follow them on TwitterFacebookInstagram, and LinkedIn for the latest news and updates.

This is a sponsored post in collaboration with Zenoti.

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