These Three Tips Will Brighten Up Your Blonde Services This Summer
Give clients an on-trend blonde hue this summer with Paul Mitchell’s new and extended Blonde range. Here are three easy ways to tempt new and existing clients to go blonde, or blonder, in 2019.
- Talk to your guests in an engaging way about going blonde
Whatever shade of hair your client has, there’s a 2019 blonde hue that will suit them. From shade of the summer Scandi blonde to gorgeous peach-toned blush blonde, innovation means that most blonde shades can now be adapted to suit all hair types and textures. Why not incentivise guests by offering blonde bundle services at a discount? Can you offer a discount for booking appointments throughout the year? As ever, help your guests find their best blonde look based on their lifestyle, desired maintenance and commitment level. A consultation that is bespoke and realistic will result in hair that fits a client perfectly and a happy client who will return again and again. In fact, why not offer guests a discounted Platinum Blonde Toning Spray for referring a friend? Word of mouth business is a huge driver of sales, and it can help motivate staff to spread the word.
Paul Mitchell’s Sultry Golden Blonde
2. Be armed with products that will be speedy and safe
The following four lifting products make creating on-trend blonde looks speedy, effortless and most importantly safe for your client’s hair.
Synchrolift Ultra-Quick Blue Powder Lightener – The exclusive balanced bleach technology lifts up to 7 levels quickly and gently. It mixes to a creamy consistency that resists swelling and features potato starch and zero fragrance for a more pleasant colouring experience.
Dual-Purpose Lightener – The on and off-scalp powder lightener lifts up to 7 levels quickly. Natural conditioning agents and oils help return moisture and the the powder lightener is white and dust-free.
Skylight – The hand-painting clay lightener is perfect for freehand application techniques such as balayage and highlights. The unique ingredients ensure that the product doesn’t dry out or flake off and it mixes easily with Paul Mitchell Cream Developer for up to 7 levels of lift.
Lighten Up – The on and off-scalp blonding paste lifts up to 5 levels quickly and gently. It’s perfect for fine and fragile hair and the light, fluffy texture resists drying and ensures easy application.
3. Create a specialist at-home care package
You guests look to you for professional expertise. So make sure you’re sending your clients home with a care plan that’s bespoke to their freshly coloured hair. For platinum or silver-hued clients suggest the brilliant Platinum Blonde Shampoo, and the new launches Platinum Blonde Conditioner and Platinum Blonde Toning Spray to keep their blonde hair looking bright, beautiful and bouncy. The range cools brassiness and eliminates warmth with violet-tinted pigments that brings out the best in blonde, white and silver hair. The new Platinum Blonde Conditioner also helps soften strands and add shine and the Toning Spray contains shimmery violet-tinted pigments help neutralise yellow tones.
For those with more honey-toned hues than platinum pigments recommend Forever Blonde Shampoo, Conditioner and Dramatic Repair. The products all contain an activated keratin formula that enables keratin molecules to ‘hug’ the hair, helping to smooth hair and rich plant oils deliver long-lasting hydration.
This is a sponsored post in collaboration with Paul Mitchell available at Salon Success.