Pulp riot launches new fantasy collection

Pulp Riot’s Semi-Permanent Colour range has entered the realm of fantasy, with a new Fantasy Collection that embraces opposite ends of the colour spectrum. The Fantasy Collection is designed to help hair artists explore their full creative power and produce magical results for their clients. The collection is available in four vibrant shades:

Pyro — an enchanting red

Elixir — a mystical purple

Guardian — a captivating green

Sorcery — a spellbinding blue

The Fantasy Collection takes the jewel trend one-stage further, offering bold colour with depth, perfect for a client wanting the confidence boost that comes with a dramatic colour change. However, pastelise the shades for a softer, pastel finish, giving you the option to go as dramatic or as subtle as you want. The popularity of jewel colour is showing no signs of fading, and recent research shows vivid colour clients spend twice the average amount of money when it comes to their hair*, with younger clients now the highest salon spenders.** With 36% of clients wanting intense colour, The Fantasy Collection offers salons and colourists another take on vibrant shades to offer their fashion-conscious clients. However, there will always be clients wanting something different and with The Shadow Collection, things take a dark and moody turn with shades that deliver multi-dimensional results for clients wanting to dazzle with darker tones. Available in five seductively dark shades of Blue, Purple, Green, Wine and Grey, The Shadow Collection is the perfect autumn/winter alternative to vibrant tones, offering salons and colourists the chance to expand their colour menu and attract an even more diverse clientele. The Fantasy and Shadow Collections offer the same vegan formula as the rest of the Semi-Permanent Colour range from Pulp Riot. As with other shades in the range, these new editions are designed to blend more easily, thanks to their conditioner-based formula. All shades also offer the same anti-bleed properties, with the product hardening on the hair strand so colourists can lay contrasting hues together without fear of them spreading. *Source: L’Oréal Salon & Consumer U&A Study 2021 **no animal derived ingredients are used in any Pulp Riot product. This is a sponsored post in collaboration with Pulp Riot.