Have you heard about the new lightener that stylists and clients love?

With the launch of TIGI Copyright Care, TIGI has created a new colour identity. The brand has linked colour with care and styling to create a 360° service. Case in point – the new TIGI Copyright True Light Freestyle Blonder. Part of this new offering was to support the growth of client loyalty via the TIGI Creative Consultation programme for blonde services. We found out more about the new consolation and the new innovation…

The new consultation

To design the consultation programme TIGI collaborated with one of the industry’s most influential colour specialists – Christel Lundqvist, TIGI global creative technical director and founder of STIL salon, London. Christel is an expert in tailoring services for every client. “The key to successful blonde hair colours starts with the client consultation,” she says. “Ensuring the hairdresser really understands their client’s vision and equally, the client understands what is possible and what will work well on their hair.”

The new innovation

Recently Christel supported the TIGI Copyright Colour technical team testing their new innovation, a clay lightener, empowering colourists to create lighter and brighter healthier blondes. The new Blonder has been designed especially for creative colourists with a passion for freehand techniques. Formulated with clay and mineral oil, True Light Freestyle Blonder guarantees a seamless application, achieving up to 7 levels of lift in only 40 minutes, featuring an Anti-Breakage Arginine Complex to preserve excellent hair condition during the lightening process. “As a salon owner and educator, I know only too well the importance of delivering fast, easy to apply, lightening services that don’t compromise hair condition,” explains Christel. “That’s exactly why TIGI created Copyright True Light Freestyle Blonder. Used together with TIGI Copyright Care SOS and Booster regimes, it gives colourists like me the power to transform our clients’ hair into beautiful, shiny, healthy blondes. I can already see the positive results with my clients and I know it will result in increased client satisfaction and loyalty, which is all good for my business.” To find out more go to tigi.com or follow @tigicopyright on Instagram. Plus, discover the new education and inspiration platform at tigifuse.com. This is a sponsored post in collaboration with TIGI.