Why Nude Hair is the Hottest Trend for SS19
Heard about the nude hair trend? Well Joico has made the trend even more desirable and accessible for salons with its new LumiShine Natural Warm Nude Glow Series, a collection of neutral tones and natural colours that will make clients swoon.
The Nude Glow series taps into the desire for natural-looking yet radiant colour. Just like no-make-up-make-up, nude hair colours are a trend that’s universally flattering and set to stick around. A colour range that contains the perfect balance of warm and cool tones, Joico Nude Series is a range of radiant shades – from sand sable, beachy-bronze and beyond – that mingle warmth and luminous nude tones. Larisa Love, Joico brand ambassador calls the shades “the perfect blend of neutral and golden shades to enhance any skin tone and bring out their natural glow and luminosity.”
And it’s not only the shades that are out of this world, the formulations are too. Joico LumiShine Natural Warm Nude Glow Series The Nude Glow delivers shine, reduces breakage, replenishes and restrengthens hair, offers 100% grey coverage (permanent crème colour) and seals in moisture, softness and shine for up to 30 shampoos. The shades come in permanent and demi-permanent crème, as well as demi-permanent liquid colour.
The Nude Glow series features the following tones in the following formulations
· Permanent Crème – 4NW, 5NW, 6NW, 7NW, 9NW (perfect for: 100% grey coverage, adding shine and reducing breakage)
· Demi-Permanent Crème – 4NW, 5NW, 6NW, 7NW, 9NW (perfect for: covering or blending grey, creating depth and dimension by low-lighting and shadow-root and adding up to 2x shine)
· Demi-Permanent Liquid – 6NW, 8NW, 10NW (perfect for: refreshing, glossing and toning, blending grey and adding up to 2x shine)
The Caring Ingredients
The brand’s ArgiPlex technology delivers predictable shine and strength and is found in all the Nude Series shades. The formulas contain bond-building arginine, a naturally occurring amino acid that helps to protect hair and reduce breakage in every treatment; a patented conditioning complex which helps nourish and protect colour-treated hair for up to 30 shampoos and the quadramine complex, Joico’s exclusive blend of low-molecular proteins that maximise reconstruction from cuticle to cortex.
Defy Damage – For Ultimate Colour Protection
A line of professional in-salon bond-protecting and colour-protecting treatments and an at-home care range, Defy Damage is the go-to for creating and maintaining your client’s beautiful nude-toned hair. The in-salon service helps protect and strengthen hair bonds in two easy steps – Defy Damage ProSeries 1 is a bond-protecting colour optimizer spray (RRP £20) and ProSeries 2 is bond strengthening colour treatment (RRP £20.00).
After colouring, recommend clients purchase the Defy Damage Home Care System. The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lacklustre locks.
The LumiShine Prices
LumiShine Natural Warm Nude Glow Permanent Crème Color RRP £9.20
LumiShine Natural Warm Nude Glow Dimensional Deposit Demi-Permanent Crème Color RRP £9.20
LumiShine Natural Warm Nude Glow Demi-Permanent Liquid Color RRP £9.20
For more information about LumiShine visit their website www.joico-lumishine.com.
This is a sponsored post in collaboration with Joico.