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In the Hands of A Pro: The Hair the Love 2022 Campaign from L’Oréal Professional Products

by charlottegw / last updated February 10, 2022

hair the love 2022 l'oreal

In The Hands of A Pro, this year’s Hair the Love campaign from L’Oréal Professional Products brought together a few famous faces to share their stories and celebrate the value of hairdressers.

HJ was lucky enough to be invited to L’Oréal Professional Products’ Hair the Love shoot and was blown away by the love in the room! This year industry pros brought along their celebrity clients to share their special connections. From Paul Percival honouring Will Young to be his children’s Godparent, to Louis Byrne and Emma Willis who found a soul mate within one another, the shoot proved just how unique the bond between hairdresser and client really is.

Stay tuned for the launch of this year’s video on 11 February – watch below!

You can now get involved in the campaign by using #HAIRTHELOVE2022 to share your stories. And, L’Oréal Professional Products has pledged to donate £1 for every social post shared using #HAIRTHELOVE2022(UK) and €1 to Look Good Feel Better Ireland for every post about the campaign using #HAIRTHELOVE2022IRE (IRELAND)*. Here’s how you can now get involved…

Step 1: Create a video or share the specially designed social tile to share your own client and hairdresser stories using #HAIRTHELOVE2022 (UK) or #HAIRTHELOVE2022IRE (IRELAND)

Step 2: Post your content to your Instagram Feed tagging #HAIRTHELOVE2022 @lorealpro_ education_uki or #HAIRTHELOVE2022IRE (IRELAND) so the team can see them

Step 3: Watch the Hair The Love 2022 Video on 11 February – comment and share the love!

Step 4: L’Oréal will donate £1 to the Hair & Beauty Charity for each use of #HAIRTHELOVE2022 and €1 to Look Good Feel Better Ireland for each use of #HAIRTHELOVE2022IRE (IRELAND)
*T&Cs apply. Click here for more. 

A comment from Béatrice Dautzenberg, L’Oréal Professional Products UK & Ireland managing director

“This year’s 2022 L’Oréal Professional Products Hair The Love ‘In The Hands of a Pro’ campaign, truly brings to life the immense impact that hairdressers have on people’s lives, every day,” explains Béatrice Dautzenberg, L’Oréal Professional Products UK & Ireland managing director. “We are so grateful for the powerful voices of our nine ‘Power Couples’ to help us amplify this important message and celebrate the unique relationship between hairdresser and client. We continue on our mission to support the bright future of the Hairdressing Industry and showcase just how amazing this vocation – like no other on our high streets – is highly skilled, creative and transformational.

“We are proud to once again partner with the Hair and Beauty Charity as part of this campaign and highlight the need to support the most vulnerable in our Industry. I continue to be impressed with hairdressers across the UK & Ireland and the positive approach they have in these challenging times. Thank you to our couples for sharing their personal experiences – we want to encourage everyone to join the #HairTheLove2022 conversation and share your inspiring stories of how every hairdresser is changing lives.”

The #HAIRTHELOVE2022 Shoot

HJ heard how the couples lift each other’s spirits during hard times and the power it has on both clients’ and hairdressers’ wellbeing. Here are just some of the most heart-warming moments…

louis byrne and emma willis l'oréal hair the love 2022

“It’s a fearless relationship which is really beautiful.“ “I just knew he was special and that he was a brilliant person, not just a brilliant hairdresser but a brilliant soul really.”
Louis Byrne (Session Stylist) & Emma Willis (Television Presenter) – Together for 8 Years

larry king and pixie lott

“I think over the past 12 years the thing that has given me the most confidence is embracing my natural hair – and I wouldn’t have done that without Larry.  You’re stuck with me for life, and me, thanks babes!”
Larry King (Larry King Hair) & Pixie Lott (Singer & Songwriter) – Together for 12 Years

paul percival and will young l'oréal hair the love 2022

“It’s not about Paul putting an identity onto me, it’s about, through a great cut, bringing out more confidence”
Paul Percival (Percy & Reed Salon) & Will Young (Singer & Songwriter) – Together for 10 Years

subrina kidd and lemn sissay

“I think the hairdressing salon is the most creative place on the high street because we go into the place and we feel transformed. I feel better when I’ve had my haircut, the mood inside of me is lifted and that’s what every artist and every creative wants.”
Subrina Kidd (Hair by The Collective) & Lemn Sissay (Author & Broadcaster) – Together for 15 Years

adam reed and kat farmer

“Salons now are places where you should feel comfortable and you  should feel a part of the  community… hairdressers change  people’s lives.”
Adam Reed (Adam Reed London) & Kat Farmer (Stylist, Fashion Blogger & Writer) – Together for 2 Years

lisa farrall and portia williams

“When I think of mine and Lisa’s relationship, it’s very nurturing. We kind of help each other, you’re there for me in some ways and then sometimes when you’re in a certain place I am there for you.”
Lisa Farrall (Wig London) & Portia Williams (Actor & Presenter)  – Together for 10 Years

anna short and whitney valverde

“There’s a real value in what we do, not just in the results that we create but in how you make someone feel, it’s so intrinsically linked. And the better you feel in yourself, the more you  can present yourself to the world.”
Anna Short (Daniel Galvin) & Whitney Valverde (Influencer) – Together for 6 Years

siobhan jones and alex light

“What happens in the chair, stays in the chair. Just letting go and letting it out, feels so good!”
Siobhan Jones (Blush And Blow) & Alex Light (Fashion & Beauty Blogger & Podcaster) – Together for 5 Years

verity whaite and nicola baran l'oréal hair the love 2022

“The first question she asked me was: ‘what is your dream hair so we can do it?’  To be able to portray a person and  turn it into hair, being able to portray  their inside / outside, I think that’s such an  amazing gift to give to people.”
Verity Waite (The Vanity Box) & Nicola Baran (Tattooist) – Together for 3 Years

Don’t miss! The video for 2022’s Hair The Love campaign and our HJ Goes Live on 11 February!

This is a sponsored post in collaboration with L’Oréal Professional Products. Read the T&Cs of the Hair the Love campaign here. 

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