How to Tailor Your Hair Extension Services for Summer
Summer is upon us and hair extensions are big news. In fact, the hair extensions market is predicted to increase by approximately USD 1.2 billion by 2024, according to Market Research Future. And with shows such a Love Island hitting our screens, you can bet that clients will be after fuller and longer hair this summer and beyond.
To help you boost your service offering for the summer, we’ve rounded up the ways you can upskill your extension application and offer your clients tailored solutions for beautiful summer hair.
How to maximise your summer hair extensions services
“A volume row is a fast and effective way to enhance natural hair without damage and is ideal for adding weight and volume,” says Christina Reilly at Hair, Makeup and Beauty, Glasgow. “It fills in gaps in the hair and adds length to shorter, finer sides. It’s also the perfect way to lock in curls and waves for longer, especially if your natural hair struggles to hold a style,” she says.
“What clients really love about a volume row is that it’s suitable for almost every hair type, even really fine hair, as it adds very little weight, making it perfect for hot summer days,” adds Christina.
“A lot of my clients have recently switched from having a full head of extensions to the more simplistic approach of having a volume row,” she says. “I think lockdown has led to people wanting more natural, low maintenance looks and as this only uses around 30 pieces of Great Lengths pre-bonded hair. It’s time-effective, taking approximately one hour, so can even be done during a customer’s lunch break.”
Colour without commitment
‘As warmer weather approaches, clients often want to go lighter,’ says Robert Eaton. ‘But it is a big commitment, which some customers can understandably be nervous about,” he says.
Great Lengths are a great alternative for anyone wanting to freshen up their colour. There are 28 shades of blonde available and they can incorporate more than one tone to create lowlights or highlights with a seamless and natural colour blend using either Great Lengths keratin bonds, or GL Tapes.
For clients who are looking for a more fashion-forward summer look, Great Lengths limited edition colours can enhance your clients’ natural base shade and add depth, length and colour. “There’s over 90 colour shades and limited edition colours including rooted, flow-strand and fashion shades like Peach Blonde, Strawberry Blonde and Brown Rose, which add a quick and fresh summer twist, without having to consider regrowth maintenance,” says Robert.
If you’re interested in becoming a GL certified stylist or want to find out more, email: [email protected] or call 0113 278 1292 and book your place on Great Lengths Virtual Education.
Upskill your technique with a course
Summer hair extensions are a great way to boost your salon’s income and to extend your current target market, ultimately leading to more clients walking through the door.
Led by their UK educator, Simon Stainton, virtual training students experience a full day of demonstrations and practical application across Zen Hair’s Tape Extension range and aftercare products. Potential students can easily book a course online via the Zen Hair App or on zenhair.co. A member of the Zen Hair team will then be in touch to find a suitable training date and will send out the Zen Hair Training Kit, which includes products worth over £250.
Students will be provided with the full Zen Hair Aftercare range, application tools, as well as a training head and three packs of Luxury Series Tape Extensions. The day starts with an orientation, classroom style brand presentation followed by a demonstration by Simon on a training head for you to follow along. This is an exclusive opportunity to pick up techniques and learn innovative ways to pave the way in our lucrative industry.
Course cost: £495 (inclusive of VAT)
Book a course online via the Zen Hair App or on zenhair.co
Extend your shade offering of summer hair extensions
Included in the cost of Zen Hair Virtual Training is a Zen Hair Trade Account. In addition to learning the ins and outs of tape extensions, students will receive a Zen Hair Colour Ring with the full range of colours available to purchase. They will also be given marketing materials for the business. Most importantly, Zen Hair Trade Account holders have a lifetime 20% discount off the retail price of all their products and collections.
Already certified in hair extensions? Zen Hair Trade Accounts are available to anyone who purchases the colour ring. Zen Hair offers trade accounts, free sample packs, and unparalleled customer service. Get in touch by emailing [email protected] or visiting www.zenhair.co.
This article is sponsored by Zen Hair and Great Lengths