Great lengths recognised for its social and environmental standards

Great Lengths has become the first hair extensions brand to receive the prestigious B Corporation certification for high social and environmental performance. The globally recognised certification acknowledges businesses that meet high standards across all aspects of their practice, including:

• Performance
• Accountability and transparency
• Employee benefits
• Charitable contributions
• Supply chain practices
• Source materials.

For more than a decade, Great Lengths has been striving to become more responsible to both people and the planet. Its efforts to be more inclusive range from the welfare of its employees and the trust of its consumers, to working towards reducing the beauty footprint of the entire production chain.

“For us, creating economic value while simultaneously creating value for people and the environment has always been our approach to life." Fabio Massimo Antonino

It is delighted to have its progress recognised and become a member of the elite community of 4,200 businesses globally that have certified as B Corps. “We would like to be perceived as ambassadors of these beliefs, carrying a message of hope and pioneering change, where the economy, environment, and society can grow together, in harmony, supporting and improving one another.” says Fabio Massimo Antonino, CEO of Great Lengths Società per azioni Società Benefit. B Corps certification involves a stringent verification process that requires companies to demonstrate high social and environmental performance, as well as complete transparency regarding the impact and operations of its business.

"We are delighted to welcome Great Lengths to the B Corp community. Their commitment to doing business differently will be an inspiration to others." Chris Turner

Great Lengths was seen as ‘a company that is committed to changing how business operates and believe business really can be a force for good’ and aims to use its influence for good and encourage others to consider the differences they can make. Chris Turner, Executive Director of B Lab UK, which runs the B Corps certification, adds: “Great Lengths are going to be a fantastic addition to the community and will continue driving the conversation forward. “Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit.”

If you’re interested in becoming a GL certified stylist or want to find out more, please call +44 (0) 113 278 1292 or email [email protected]