French glossing: the service bringing clients back to the salon

French Glossing is the need-to-know service that your clients will be asking for as we head into autumn. Here’s how you can offer it in the salon…

What is French Glossing?

French Glossing is a new professional service from L’Oréal Professionnel Paris, offering professional seamless colour with a personalised glossy finish. The bespoke technique is only achievable in-salon, making it the ideal opportunity to re-engage with clients who have been colouring their hair at home during lockdown, as well for upselling to your loyal clients for an upgraded colour service. French Glossing provides the shine, gloss, coverage and colour blend that clients are seeking to draw them back to the chair for this professional service. In fact, it offers up to 2x shinier hair* and up to 30% more conditioned** hair, leaving their hair healthy and glossy, which can only be achieved in-salon. [caption id="" align="alignnone" width="768"] Before and after[/caption] Roots: Majirel 4.8 + 20 Vol. L'Oréal Professionnel Cream Oxydant Lengths: Dia Light 6.34  + 9 Vol Diactivateur

How Do I Achieve the French Glossing Technique?

Performed in two steps, permanent hair colour is placed at the root for perfect root coverage, using Majirel or iNOA. Dia Light is used throughout the lengths to revive colour for a personalised glossy finish. Dia Light is the secret weapon to create the personalised gloss and shine that many women want. When combined with permanent colour at the root, it's what makes the professional difference. Because at the heart of French Glossing is you. As the professional, French Glossing elevates the profession and those who can offer this bespoke technique will draw back clients to the salon and secure rebookings. Shop French Glossing

The Pro Difference: Dia Light

The hero of French Glossing is Dia Light. The same winning formula of the acidic pH gel-cream technology revives colour seamlessly and is now in a new more sustainable packaging with five new shades and a new clear format. Dia Light is colour coded and perfectly complements Majirel to marry the lengths with permanent colour at the root. [caption id="attachment_81681" align="alignnone" width="1024"] Shop Dia Light at the L'Oréal Partner Shop[/caption] The new Dia Light Acidic Clear Gloss can dilute colour for subtle transformations and can be used to fluidify the texture of any Dia Light mix for faster take through***, with a fast and easy application. Dia Light Clear is also available in an economic 250ml format to give you more out of every tube and make more profit. [caption id="attachment_81587" align="alignnone" width="1024"] Shop Dia Light Acidic Clear Gloss on the L'Oréal Partner Shop[/caption]

More Sustainable

The pandemic has increased focus on the natural environment, with sustainability at the forefront of consumer’s minds. Dia Light’s recyclable tube is made of 95% recycled aluminium, while the caps**** and cardboard are fully recyclable and made of recycled material. L’Oréal Professionnel Paris is one step closer to playing its part in creating a green footprint.

Learn more about Dia Light

Learn new Dia Light techniques, master French Glossing and boost your technical knowledge with top tips from other professionals. Plus, stay tuned for a webinar with L'Oréal Professional artist, Darren Fowler on Monday 27th September, 11am, where you can learn how to grow your colour business and so much more on L'Oréal Access. Visit lorealprofessionnel.co.uk or lorealaccess.com discover more about Dia Light and French Glossing.

Looking for more inspiration? Learn how to Reverse Balayage using Dia Light by Grace Dalgleish, Brooks & Brooks, London

[caption id="attachment_81710" align="alignnone" width="724"] @gracedalgleishx[/caption] Here is how you can recreate this look from Grace Dalgleish at Brooks & Brooks, London. Mix 1: Dia Light ½ 7.3  ½ 6.34 + 75mls 6vol Mix 2: ¾ Dia Light 9.3 + ¼ Dia Light 7.43 + ½ Dia Light Clear + 112.5ml Diactivateur 6 Vol. Mix 3: Dia Light 7.8 + 75ml Diactivateur 6 Vol.   *Instrumental test, after multiple applications on lengths and tips with Dia Light vs. traditional oxidative hair colour from L'Oréal Professionnel **After Dia Light application on bleached hair ***Application on lengths with Dia Light vs. oxidative hair color from L'Oréal Professionnel Paris ****Excluding dyes and additives This article is sponsored by L'Oréal Professionnel Paris