Sponsored Content

Elevate Hair Colour Treatment Results With L’Oréal Professionnel Metal Detox

by robert / last updated April 5, 2022

L’Oréal Professionnel Metal Detox

With the demand for colour treatments continuing to soar, stylists remain fully committed to ensuring that they provide their clients with an impeccable colour service.

Hair colour is one of the most complex treatments you can do as a stylist, and there are so many variables that can impact the finished result. Enter L’Oréal Professionnel’s new Metal Detox pre-colour treatment, an easy-to-use 3 step routine that helps to neutralise excess copper metals on the hair, leaving hair like a blank canvas; a clean slate to work with. 

How does L’Oréal Professionnel Metal Detox work? 

Think of Metal Detox like a micellar water – in other words, it’s adept at cleansing and removing any unwanted elements from the surface of the hair.

Metal Detox consists of a shampoo, cleansing cream and mask. It’s powered by the star ingredient Glicoamine. The formula works to detox the hair of unwanted build-up before the colour service. 

 The shampoo and mask are winners of ‘Best Colour Safe Shampoo and Conditioner’ in the Cosmopolitan Beauty Awards 2021. 

 A Step-By-Step Guide to The Metal Detox System

1. Metal neutralizer 

L'Oreal Professional's Metal Detox Step 1

A pro pre-treatment that neutralises excess copper metal before colour is applied, creating a clean palette. Applied as a spray, it’s no-fuss and speedy. 

2. Anti-metal cleansing cream 

L'Oreal Professional's Metal Detox Step 2

A shampoo formula that detoxifies the hair post-colour. 

3. Anti-deposit protector 

L'Oreal Professional's Metal Detox Step 3

Applied after shampooing, this mask coats the hair shaft and helps prevent new metal particles from coming back. 

 “We’ve been using Metal Detox since it launched in 2021,” Kei Cilia of Cilia Hair Design said. “We were honestly blown away from the first use.”

“A simple 3 step spray, shampoo and mask all have amazing benefits, including removing metals in the hair, less breakage, less brass, cleaner lift, colour fade prevention, soft touch and brilliant shine. We love to see the difference in our before and after pictures. The Metal Detox retail range is our bestseller.” 

Edward Taylor of Edward Taylor Hair added: “Metal Detox has changed the way we work. To be able to provide a simple treatment that can work so effortlessly within the realistic timings of a working salon, but that can make big changes to how the hair will feel and look.

“Even if you’re not into upselling, you won’t need to as the results will speak for themselves.”

Metal Detox before and after
Before / after using L’Oréal Professionnel’s Metal Detox colour treatment

Discover how easy it is to introduce Metal Detox to all your colour clients

Some clients can be reluctant to try new products, but Metal Detox offers many benefits to the hair and is suitable for all hair types, so we urge you to encourage your clients to try it.

No matter how diligent your clients are when it comes to hair care and maintenance, we are all vulnerable to the impact of metals absorbed into the hair from water. While we are mostly familiar with the green tinge that can often be detected on blonde hair, darker hues are not immune, and can also be affected by harsh water and left with visible dullness and a rough texture.

An effective way of getting your clients to see the benefits of a pre-colour treatment is by using the micellar water skincare analogy, as most of us are aware of just how beneficial it is.

To learn more about Metal Detox visit www.lorealprofessionnel.co.uk/metal-detox.

This is a sponsored post in collaboration with L’Oréal Professionnel.

Have you been keeping up to date with L’Oréal Colour Trophy competition? You can here!

Get more hairdressing news, advice and exclusive competitions delivered straight to your inbox



Load more