Health and Beauty Salon's total net circulation is 12,702
All controlled circulation recipients of Health and Beauty Salon are rigorously audited by the Audit Bureau of Circulation and must meet our strict criteria in order to qualify for their monthly copy. Unlike some magazines, Health and Beauty Salon readers who receive the magazine by controlled circulation must be beauty professionals, work in bonafide beauty salons and have influence of the purchase of goods and services for their business.
Magazines will only be sent to named individuals who meet our terms. As a result you can be confident in the quality of our circulation. The ABC Audit Certificate shows the granular nature and high quality of our circulation. We are able to provide advertisers with a detailed analysis of who our readers are, what they purchase and where they are located. This can be invaluable in targeting advertising messages, inserts or even in selecting criteria for a direct marketing campaign.
Circulation Breakdown - 12,702
The Health and Beauty Salon circulation is fully requested consisting of two main areas:
1. 1.669 paid for subscriptions
2. 10,850 requested controlled free circulation
85% of our circulation is fully requested and controlled. This means readers have to apply to get their copy of the magazine, and in order to qualify they must meet strict criteria. 13% of our readers are paid subscribers who value the product so highly they are happy to pay for it.
To qualify for controlled circulation, recipients must meet strict terms of control - stricter than any other magazine in this market. They must be 100% owner, partner, director and manager level with authority to buy products. The breadth of our controlled circulation database means that we can produce detailed analysis to help you target your marketing message more effectively.
Health and Beauty Salon has a significantly higher proven circulation to salon owners, managers, directors and beauty therapists (your target audience) than its main competitors. It is, therefore, the most effective medium for you to reach those readers interested in buying your products and services.
TrackBack URL: http://www.hji.co.uk/cgi-bin/mt/mt-tb.cgi/50633
Leave a comment