Wella give an insight into the trend vision trends for 2010
The Wella Professionals Trend Vision Insight Seminar toured the country giving hundreds of hairdressers inspiring live previews of the four trends for 2010.
As well as an opportunity to see the latest looks to take back to the salon, the evening also enabled hairdressers to experience the inspiration behind the trends in order to interpret them for this year's Trend Vision competition/
The four very different looks - Midnight Stage, Techno Poetry, Nomad Couture and Nature Goddess - were expertly presented by Stuart Bane and Darren Ambrose from D&J Ambrose at the London Wella World Studio.
Techno Poetry
Darren revealed Techno Poetry first, which is similar to last year's Utopia - blonde, smooth and a statement piece. "To bring this look up-to-date I have shattered the edges to give it a more feminine feel," stated Darren.
The colour, a peachy blonde tone, gave the short hair an iridescent, pure effect. "Pink tonal blondes are going to be big this year - think Lady Gaga in her Bad Romance video," added Stuart.
Nomad Couture
Nomad Couture was the fun trend, which mixed cultures from around the world. Stuart's introduction of different tones of browns and reds brought a wavy, asymmetrical cut to life.
The clothes and make-up were colourful, with a mixture of textures and exaggerated shapes. "Although you can have fun with this trend, you need to think commercially as well so that if the hair is worn during the day the colour and cut run smoothly," Darren said.
Nature's Goddess
For a more natural and beautiful trend, Darren introduced Nature's Goddess, which he described as being seducing, enchanting and mysterious.
"We have gone very couture with this look, but have combined elements of earthy tones to keep it real," Darren said. Working with an asymmetrical style, he crimped the hair and brushed it through to create a soft texture and sculptured it into a Philip Treacy hat-like style.
Midnight Stage
The final look of the seminar was Midnight Stage, an edgy, on-trend look for those that want to take centre stage. However, Darren warned against creating a gothic look but to incorporate femininity and fun. "It should be very visually strong - something that wouldn't look out of place in clubs."
Adding interest to a dark black colour, the underneath of the fringe was dip dyed red and gently backcombed, with make-up to match. "If you have clients who like to be noticed - this is a great look for them," said Stuart.