Structure launches in malaysia

Professional British styling brand, Structure, has launched into the Asian market with an introductory event in Kuala Lumpur, Malaysia.

Hosted by vision director, Gianni Scumaci, the evening saw a talented team of British stylists create a series of street style-inspired looks for a crowd of more than 200 distributors, press and salon owners from Indonesia, Vietnam, Hong Kong, Thailand and Malaysia.

The team consisted of UK design team member Ian Davies, Joico international guest artist Kim Bonadio, Joico director of education for Indonesia Thomas Foo and director of education for Nekderx salon Chris Chan. 

Gianni said: "Launching Structure for the Asian market was an exciting experience creatively. The response that we've had to the range is a testament to the versatility of the products and their ability to transcend hair textures as well as world cultures."