Sam McKnight has made his debut for ghd as global creative director in a campaign for the eclipse styler, shot by Rankin.
Sam McKnight created the hair for the campaign – featuring an evolution of texture through five striking images of one model and a short creative film.
‘It’s great to be working with ghd as the new global creative director – a ghd styler has been an essential in my kit bag for many years,’ said Sam. ‘I don’t think there couldn’t have been a better way to begin our relationship than with the new campaign for ghd eclipse. Rankin’s iconic photography, combined with the creativity of ghd eclipse, has created a campaign that, for me, embodies the spirit of ghd.’