Super stylist Rachel Zoe is to launch a blow-dry bar in New York later this year, it has been revealed.
As well as launching a clothing line and new season of her hit show, The Rachel Zoe Project, the celebrity stylist and her business partner, Robin Moraetes, will be opening DreamDry in the city’s Flatiron district towards the end of 2012.
Rachel told People magazine: “Hair is the perfect way to reflect your personal style – it’s such an important component of creating and completing your look. To me, hair should be considered an accessory – it changes by event, season, mood. With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are.”
“It will take the blow-dry concept to the next level. We’re in the final stages of developing some amazing programs and technologies that will be totally unique to the overall DreamDry experience.”