Patrick McIvor has been appointed as Artistic and TechniCulture Director for Kao USA, the parent company of Goldwell and KMS California.
He will now work with the education programs for both brands to fuse technology, techniques and culture in a unique idea which he calls, ‘TechniCulture’. His role will also see him work on salon business building programs utilising social media.
Patrick was previously Color Director at Nick Arrojo and has more than 27 years of professional experience working across all aspects of styling, colour, training and education.
Starting January 1, 2013, McIvor will work with the education programs for the Goldwell® and KMS® California brands to incorporate technology with technique and culture, an idea he calls “techniCulture.” He will also work with the Goldwell and KMS California brands on salon business building programs utilizing social media.
Sandra Humphries, Vice President of Education, Salon, for Kao USA says: “One of our goals for 2013 is to increase our digital and social media presence. We were attracted to Patrick because of his social media following – it’s impressive – and, because it’s digital, it’s quantitative. Like us, Patrick is very forward-thinking, and he has the means to share his progressive ideas with stylists in a way that they can understand, immediately apply, and measure.”