Male grooming: aveda men pure-formance

Range: aveda men pure-formance Products: There are seven haircare and styling products, including pure-formance shampoo, conditioner, liquid pomade and grooming clay. Why stock it? It has an impressive signature aroma – a rich, spicy blend of organic spearmint, citrus and vetiver. All packaging is eco-friendly and three of the products are made from an industry-first 95% post-consumer recycled high-density polyethylene. Hero product: pure-formance grooming clay, £18. It adds texture, thickness and definition to the hair. Lightweight micro-fibres flex, so the hold is pliable yet strong. Delivers a natural, matte finish and has a rich, spicy, refreshing aroma. Call: 0870 034 2380.