Label.m gets stylish new look
label.m Professional Haircare have unveiled a sophisticated black and white look to an excited crowd at swanky bar 24 on London's Kingley Street.
It was out with the old and in with new high gloss and matt packaging etched with gold and silver foil for a real luxury feel.
"I hope you agree when I say that label.m is now one of the most stunning ranges in the professional haircare market, " Sacha Mascolo-Tarbuck, Global Creative Director for label.m told guests.
With an exciting new image to shout about, it went without saying that only the hottest talent would do. And the guests weren't disappointed, with DJ Hot Chip and much-vaunted new band the Friendly Fires providing the entertainment.
Describing the 12-month project to revamp the product range, Sacha added: "I wanted the range to look as good as it performed and in my eyes the packaging didn't reflect what was inside.
"I wanted to create a more sophisticated and stylish range that reflected both its premium status and link with fashion. It is the final piece in the jigsaw and I believe we have certainly met our objective."
And label.m have more cause for celebration on the horizon with the launch of its fool-proof dedicated website on September 1. Watch this space for more info...