Goldwell’s head of technical and creative direction, William Wilson, recently hosted a MasterColorist event at the Goldwell Academy in Berlin.
The event showcased Goldwell colour concepts to the Belleza salon group from Knoxville, USA, who take their team on tour every two years to a fashion capital for some inspiration and education.
William said: “Teaching the team from Belleza was inspirational and entertaining – and it truly showed their commitment to education too, with them travelling all the way to Berlin! The course also proved the importance of the MasterColorist program and how truly global it is. Level 4, being about creativity, gave the team new ideas in mood-boarding, sectioning, techniques and formula choice. This gave the salon commercial variations to take back to their clients.”
All participants will now sit online examinations back at home in the USA and if they successfully complete these they will become qualified Goldwell colourists.