Goldwell color zoom 2013 launches in south africa
Published
20th Mar 2013
by rachael
Goldwell Color Zoom 2013 has launched in South Africa, with an event hosted by global artistic master and head of creative and technical direction, William Wilson.The Beautify trend was introduced to hairdressers from across the country, as well as Goldwell's education and sales teams from Goldwell South Africa, in an eight-look catwalk show. Cutting and colouring techniques were then demonstrated in detail, including three dip-dye methods - Shine-Line, Blending and Transition.
New-look Elumen was also a key focus at the event, with seven new creative shades and improved technologies showcased to the audience.
William said: "Color Zoom is truly international, it translates to each country so easily because we are all obsessed with beautiful hair and creative new techniques. It is a joy for me to introduce Beautify to such an eager group and I look forward to seeing how South Africa interprets the Color Zoom trend."