Ghd celebrate 10th anniversary in monte carlo with spectacular show

ghd celebrated their tenth anniversary with a spectacular show in glamorous Monte Carlo, with more than 3,000 hairdressers from across Europe descending on the notoriously decadent location.

Upon launching its first ceramic straightener, ghd changed the way women styled their hair forever and the brand has won numerous awards over the years for its marketing and innovation.

And with £30m yachts, casinos and Lamborghinis on every street corner, Monte Carlo was the perfect setting for the company to celebate its success. 

Chief executive Paul Stoneham welcomed everyone to the evening's entertainment at the seafront Grimaldi Forum centre. 

"Over the past 10 years, we have built a strong global brand," he said. "People are at the heart of our company and hairdressers are the soul of our brand."

The audience then settled down for a two-hour show from global ambassadors, including the Fellowship for British Hairdressing's FAME team and Zoë Irwin from the UK.

The ghd creative team kick-started proceedings, taking inspiration from 1960's 

pin-up Brigitte Bardot with styles ranging from curls to beehives and boy-meets-girl androgynous quiffs.

Direct from Barcelona came the artistic team from Llongueras who demonstrated how quickly contrasting textures can be created with ghds. The 100-strong salon group also announced they will be opening their first British salon later this year on London's bustling Oxford Street.

Flying the flag for young hairdressers was the FAME team, along with mentor Errol Douglas, who created avant garde, editorial textures and shapes, much to the delight of the audience. 

Finally global ambassador Zoë Irwin demonstrated catwalk styles to adapt for clients presenting "fun and frivolous" 1970's-inspired disco hair mixed with 1940's-inspired classic waves.  

"We take references from the past and remix them - the inspiration is from vintage styles but it is transformed into something new. The biggest difference in hair today is that we juxtapose one texture against another."

As the show drew to close the audience enjoyed a four-course meal before showing Monte Carlo that hairdressers know how to party.