Fudge to support london collections: men in 2013
Published
13th Dec 2012
by rachael
Professional hair brand, Fudge, is collaborating with the British Fashion Council in a long term partnership as the official hair partner for London Collections: Men - the UK's biggest dedicated men's fashion event.
The Autumn/Winter 2013 men's style showcase will take place from 7-9 January 2013 and will be the second season that the event has taken place.
As well as providing styling products and sponsorship for a number of shows, Fudge will also play host to The Fudge Fix - a dedicated salon and lounge located at The Hospital Club throughout the three days of shows.
Fudge creative director, John Vial, said: "This is the perfect partnership for Fudge. Fudge has a loyal band of male fans and we believe our involvement in London Collections: Men and its designers is the perfect opportunity to excite this audience and reach out to new male customers. At the heart of the Fudge brand is a desire to encourage and support creativity. Involvement in London Collections is great opportunity for the brand to offer young Fudge stylists an opportunity to get involved in fashion and session styling."