Fudge cool britannia tour heads down under

The Fudge Cool Britannia tour saw Fudge head to Australia and New Zealand to not only showcase its products, but also to boost brand awareness and introduce Fudge’s experts to the market down under. Creative director, John Vial, and global head of technical training, Tracy Hayes, were joined by fashion and celebrity stylist, Callam Warrington, and the 2014 Australian FAME Team - who you can catch at Salon International. Over three shows in Sydney, Melbourne and Auckland, more than 60 looks were created covering both cut and colour - all with the purpose of inspiring stylists with looks to recreate back in the salon. The new Fudge Headpaint Brunette and Rose Golds shades (win them here!) and the iconic Fudge Paintbox range were bought to life with incredible technique and creativity, inspired by 90s style, Brit Pop and the Second Summer of Love. Styles from the Fudge-sponsored shows at London Collection: Men were also featured. "Our tour to Australia and New Zealand had many highlights," says John. "It was truly amazing to go back to our roots… no pun intended!" "It was really fantastic to revisit the heritage of Fudge in Australia," adds Tracy. "We had an incredible time meeting with the hairdressers and educators and to see the brand continue to develop over there."