Fashion week insiders: paola pinto

Published 16th Sep 2011 by rachael
Fashion week insiders: paola pinto paolo.jpg
Name: Paola Pinto
Position/Salon: RUSH Hair advanced academy manager














































How long have you been working backstage at shows?
As part of the RUSH Artistic Team I have been working backstage at London Fashion Week for the past two years


How did you get into working at fashion week?
We have been working with L'Oréal Professionnel at London Fashion Week for the past two years. It's a great partnership and we have been able to work with some fantastic designers and on amazing catwalk shows. We always try to create a strong and loyal relationshsip with designers and hope they choose to work with us again
 
What's your favourite thing about working at fashion week?
There are so many great things about working at London Fashion Week. It's a time when days are truly spent being completely creative and surrounded by talented people. Although the days during the weekend always merge into one sometimes with as many as three shows straight after each other, the buzz and adrenalin kicks in and just keeps you going. I always feel a little lost when it's all over!


What look do you predict we'll be seeing a lot of?
I think we will see a lot more shorter styles but I don't think the models will be getting their hair cut, so maybe more wigs could be working the catwalk.


I also think we will be seeing a lot of androgynous looks and rockabilly quiffs. We have done a lot of girly looks over the past few seasons, so I think we'll see tailoring and sharpness in both hair and clothes.
 
What's your fashion week kit bag essential? 
I cannot arrive at any shows without my Mason Pearson brush!
 
What shows are you doing this season?
We've not had the shows confirmed yet, but we're excited about being involved again for another season.


Best advice for surviving fashion week?
Get lots of rest before, drink lots of water during the day and always keep healthy snacks like nuts and dried fruit on you for long-lasting energy. Try and stay away from instant hits like coffee and chocolate as these will give you a high and then make you feel flat again.


Also, wear an outfit with pockets so you can keep pins, essential products and brushes close at hand.
rachael

rachael

Published 16th Sep 2011

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