Easydry launches 'save water, drink champagne campaign'

 Luxury disposable towel company Easydry has come up with an innovative way to reward the water savings achieved by its clients during 2015. Easydry has calculated the amount of water savings each salon or salon group has achieved during 2015. Overall, there has been an astronomical amount of water saved – 41 Million Litres during 2015 alone! That equates to:

• 54 Million Bottles of Champagne
• 27 Million Magnums of Champagne

To reward these water savings, Easydry is issuing its clients with a beautiful “Water Savings Certificate” that can be displayed proudly in salons across the globe. In fact, almost 20 countries will be included in this global campaign including the UK, the USA and most of Europe. In order to promote these significant water savings, Easydry is launching an exciting competition on Monday 8th February called “Save Water – Drink Champagne”. Easydry is asking its clients to snap a fun photo of their team with the “Water Savings Certificate” and post it on Facebook, Twitter, Instagram or Pinterest, tagging Easydry. The winner of best photograph will be rewarded with Champagne – a great way to celebrate serious eco-savings in a fun way. Hence the competition name “Save Water – Drink Champagne”. Easydry founder and CEO, Anne Butterly explains: “Environmental messages are usually very serious. We wanted to find a fun way to celebrate our clients and their eco-achievements. We felt that the “Save Water – Drink Champagne” campaign was a fun way to spread a serious message.”  She continues: “We also wanted to reward our clients for their achievments and their loyalty. We feel there’s no better way to do this than with Champagne!”