Aveda styles stella mccartney 2014 resort show
Published
16th Jul 2013
by rachael
Aveda global creative director, Antoinette Beenders, created soft natural texture for the recent Stella McCartney resort 2014 show in New York - battling rain and heat to create impossibly smooth looks.
"It is often harder to create a natural, undone look that holds – especially given the humid and rainy weather tonight,” said Beenders.
“Stella was looking for an easy, effortless style that needed to withstand the steady rainfall throughout the presentation held outside in a garden under tents.
"We designed the look by first plumping up the hair with Aveda Pure Abundance Style Prep in order to hold the right amount of soft texture that she had in mind for each girl.
"All models arrived straight from the rainy streets of New York City with a variety of hair conditions and with a few high performance Aveda products, good technique and simple styling, we were able to create a seemingly effortless look for all of them. It’s all about working with your environment.”