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The Booming Male Grooming Industry

Posted by Kate
Dated: March 26, 2008 4:04 PM

Recent research shows that in 2006 the men’s grooming market, including toiletries and fragrance, was estimated to be worth £781 million, almost a third bigger than in 2001.

So it’s no coincidence that specific male-only hair and beauty ranges are being launched in the professional and consumer markets. It’s a sector that’s increasing at a healthy rate, but are you catering for the needs of your male clients?

If only 35% of men buy their own grooming products, then who are the remaining 65% of people buying men’s products? Brand manager for TIGI’s new B for Men range, Philip Ivaldi, explains: "Our research reveals that women often buy hair products for their men while purchasing their own."

So if you aren’t already stocking a male-exclusive product range, then ask yourself why. The figures show that the market is booming, and unlike women, men are notoriously loyal to brands – once you have their custom, you’re likely to keep it for life.

If you want to stay one step ahead, then having a male-only retail zone is a savvy move. Here’s a selection of some of the professional male grooming ranges available:

American Crew
aveda men pure-formance
B for Men from TIGI
BC Bonacure Hairtherapy for Men from Schwarzkopf Professional
KOS.PRO
La Biosthetique Methode Pour Homme
laidback for men
Lock Stock & Barrel Grooming (LS&B)
Matrix Men Style Control System
men-ü
Menz from Scruples
Redken for Men
System Professional Just Men

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