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Passion for Fashion Week
Posted by
Emma T
Dated: September 18, 2007 3:28 PM
London Fashion Week is now in full swing, and I was lucky enough to get behind the scenes yesterday, as a guest of Toni & Guy.
As one of LFW’s main sponsors, they’re running a fully-functioning salon at the event’s headquarters within the Natural History Museum, offering members of the press blow-dries and a chance to test the brand’s new Model.Me collection of products, created and endorsed by supermodels Erin O’Connor and Helena Christensen, and pop princess Jamelia.
Hundreds of Toni & Guy hairdressers from salons across the UK are also hard at work backstage all week, preparing catwalk models for designers including Brit fashion’s enfant terrible Gareth Pugh, sister duo Felder & Felder and hot new talent Danielle Scutt.
I nabbed a front row seat at the Felder & Felder show, where models wore mid-height, sleek ponytails with voluminous quiffs, which set off the sexily feminine chiffon and leather collection to perfection.
Spotted at the show: Fashion legend and Italian Vogue art director Anna Piaggi, who shoe guru Manolo Blahnik calls 'The world's last great authority on frocks', and TV presenter Fearne Cotton, make-up-free and barely recognisable, peering through the Toni & Guy salon window as she puffed on a cigarette outside.
Look out for a full report from the London, New York, Paris and Milan Fashion Week shows in an exclusive HJ supplement, out on 26 October.
Tags: Anna Piaggi , Danielle Scutt , Gareth Pugh , London Fashion Week , Toni&Guy
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