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Business Pages > Salon Interiors > Cool, Sleek US Style - The Doves Studio

Cool, Sleek US Style - The Doves Studio

Posted by Kate
Dated: July 7, 2008 4:43 PM

The perception of a salon that's situated just minutes away from the beach in Santa Monica, California, is that it will be cool, sleek and oozing with style - and The Doves Studio is exactly that.

Owned by Sonya and Christopher Dove, creative directors for Wella Professionals in the US, The Dove Studio is their first US salon, but the pair had a clear idea of what they wanted to achieve.

"We wanted to create a studio that reflected our strong culture of education and style," says Sonya.

And style is something it's dripping in, with a combination of fresh white walls, a high, black ceiling with various suspended levels and bold blasts of colour throughout, to complete the look.

Fact File

Name: The Doves Hair Studio
Address: 2000 Main St, Santa Monica, California, US
Owners: Sonya Dove, Christopher Dove and Philippe Legendre
Size: 2,300sq ft
Staff: 15
Clientele: Celebrities, entertainment and fashion industry professionals, guests from the adjacent luxury beachside hotels
Styling stations: Five stations at the colour bar, 10 styling stations and six backwashes
Budget: £300,000
Financing: Self and bank
Design: Kaveh Amirdelfan of Santa Monica
Features: Stainless steel curved colour bar, glass wall, and suspended floating ceilings.

Budget Box

Front desk and retail area: £35,000
Electrics: £65,000
Styling stations: £38,000
Labour: £15,000
Additional furniture: £10,000
Construction: £33,000
Plumbing: £15,000
Entertainment system: £13,000
Flooring: £8,000
Tiles: £25,000
Miscellaneous: £43,000

Top Tips

Create a schedule with a contractor and structure in penalties or incentives for delays or completing work on time
If you can, find a new building
Select an architect who is prepared to spend time learning about your business and getting to know your personal style
Allow 15% over budget when estimating cost
Be diligent and pay attention to detail, but at the same time, know that not everything will go to plan.

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