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Smart and Understated - Densie Duke Salon

Posted by Kate
Dated: March 14, 2008 10:35 AM

Some people might be daunted by the prospect of turning a former Iceland Foods testing and development centre into a chic, hairdressing salon. But not Denise Duke.

The hairdresser thrived on the challenge of transforming the Chester-based site – originally designed as four separate retail units – into a smart, understated, high-quality salon.

"I wanted an Italian, sharp feel with nothing too gimmicky. The salon had to be comfortable, with an ergonomically-designed interior," Denise explains.

With the help of designer Peter Saville, Denise chose a neutral, off-white hue to give the salon a crisp clean look that is contrasted by dark salon furniture, brightly coloured Bumble and bumble products and stunning flower arrangements

Other quirky touches that make the salon stand out form the competition include a contemprary crystal chandelier in reception the wall hanging in the ladies’ lavatory and the floating wenge wood dressing/sink unit.

"I am extremely pleased, especially as I have never put a salon together before. I chose many features through gut feeling, what I personally like and what I thought my clients would like. The result was exactly as I had imagined it."

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Fact File

Name: Denise Duke
Address: Frodsham Street, Chester
Owners: Denise Duke
Size: 1,550sq ft
Staff: 12
Styling stations:10
Budget: £250,000
Financing: Private funds and bank
Design: Peter Saville Design
Furniture: Kiela, via Salon Supplies
Features: Double height entrance formed with steel and glass

Budget Box

Shopfitting (including bespoke furniture): £95,846
Styling units, backwashes and chairs: £23,636
Electrics, lighting: £20,000
Flooring: £16,5000
Air conditioning: £22,500
Miscellaneous: £71,518

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Comments (2)

Posted by Casey
Dated: June 27, 2008 1:55 PM

An excellent salon. I recommend a visit there to anyone looking for a chic place to get their hair done.

 


Posted by Sienna
Dated: July 23, 2009 4:59 PM

Having my hair done there was a fabulous experience, I was guided by the stylists, which obviously knew what they were talking about, and would return anytime!

 


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