Goldwell grey service makes greys gorgeous

Published 01st Sep 2014 by rachael
Goldwell grey service makes greys gorgeous Grey hair is the number one reason why women start visiting the salon for colour, which is why the new Goldwell Grey Service is being launched this September. Grey hair is the number one reason why women start visiting the salon for colour, which is why the new Goldwell Grey Service is being launched this September. Goldwell knows that grey is as diverse as clients can be - and that not everyone wants to cover up their natural colour completely - and the new Grey Service is designed to help stylists understand this, while convincing home -colour consumers that there is only one destination to get individual and gorgeous grey - a salon. There are four new services in the grey campaign, each of which allows salons and stylists to promote their grey expertise: Back to Natural Service gives natural tones with a multi-dimensional wood-grain effect, created using a slicing and weaving technique; Grey Beautifying Service enhances and enlivens natural grey with soft reflections and luxurious shine. A micro-weave technique delivers multi-dimension; Dimensional Blonde Service gives natural grey coverage using a freehand technique for multi-dimensional reflections; Fashion Red Service gives a fashionable red with a lively spectrum of colour combinations, created using a back-to-back technique.
rachael

rachael

Published 01st Sep 2014

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