Coming soon... wella professionals instamatic

Get ready to achieve pastel perfection with Wella Professionals Instamatic, which is launching to salons this September. The semi-permanent colour range has been formulated to tap in to the trend for temporary, trend-led colour which fades gradually and washes out easily. Perfect for clients who want to switch up their look with something new on a regular basis, the gentle service also promises quick changes - just five minutes is all it takes for a new 'hue and transformed 'do. There are six Instamatic shades, each of which achieves a diffused colour finish with muted shine. Clients - and colourists - can pick from Pink Dream for a pastel feminine blush, Muted Mauve for a hint of violet colour, Jaded Mint for a fresh hue, Ocean Storm for a sultry haze and Smokey Amethyst for a smouldering tonal effect. Josh Wood, Wella Professionals Global Creative Director, Colour says: "We’ve seen some great on trend colours being used on celebs, the catwalk and now consumers can get the look in salons. The Instamatic palette is a collection of soft, diffused and muted tones and allows for unlimited creativity." To celebrate the launch, Wella Professionals has teamed up with Premier Models during London Fashion Week to launch the INSTAMAT!C Pop-up salon. Hosted by Josh Wood and the Wella Professional Color Club, it will be open to the general public to offer £10 colour appointments from Sunday 14th to Tuesday 16th September. Salons will be able to order Wella Professionals Instamatic from 1 September.