Revlon professional announces new celebrity ambassadors

Revlon Professional has announced three new celebrity global ambassadors who will represent its brand in all promotional activity aimed at the hairdressing industry. The new faces of Revlon Professional are star of The Amazing Spiderman, Emma Stone, Olivia Wilde of House fame and Hollywood A-lister Halle Berry. The announcement of the heavyweight celebrity ambassadors coincides with the launch of a new range of colour care 2-in-1 shampoo and conditioners, Revlon professional 45 Days – which offers six variants aimed at specific hair shades. Imagery featuring the stars will appear on all promotional material for Revlon Professional brands, including posters, brand looks books and door vinyls. Revlon Professional marketing director, Roger Vallve said: “Celebrities bring brand recognition faster than any other strategy, they increase the emotional impact of campaigns.”