Redken blonde idol launch breakthrough custom treatment

Published 22nd May 2014 by rachael
Redken blonde idol launch breakthrough custom treatment Redken Blonde Idol Launch Breakthrough Custom Treatment The new Redken Blonde Idol range recognises that no two blondes are alike, which is why they've launched a breakthrough new customisable treatment. Joining a sulfate-free shampoo in the Blonde Idol lineup is an exciting new treatment, which deposits just the right amount of colour to maintain blondes in between salon services. There are two Custom-Tone Treatments; one for cool platinum blondes and another for rich golden blondes. Each bottle features a dual chamber - one containing conditioner and the other containing a colour-depositing direct dye. Cool blondes can enjoy the benefit of violet to help neutralise, while richer shades will be able to maintain that golden sun kissed glow weeks after a colour service. The benefit of the pigment being in a conditioner rather than a shampoo? Clients can leave it on the hair for longer to take effect, ensuring your work stays looking perfect until the next salon visit. To use, clients simply need to turn the dial up weekly to increase colour deposit or adjust as needed. Find out more about Redken Blonde Idol at www.redken.co.uk or by speaking to your rep.
rachael

rachael

Published 22nd May 2014

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