John frieda celebrates 25 years of great hair with star-studded party

Industry legend John Frieda marked his 25th anniversary with a star-studded party at Claridge's in London. Guests including Pixie Geldof, George Lamb, Rick Edwards and Miles Aldridge attended the bash, which saw Bip Ling take to the decks for entertainment. As well as coiffing champagne and mingling with the stars, guests at the event were also able to enjoy the services of the John Frieda team with a pop-up styling station. John started hairdressing at 16 with a position as a junior for the legendary Leonard. He opened his flagship salon in the West End 1975 and his first consumer product range in 1988. John Frieda’s Frizz-Ease line debuted in1990, and during 2010, one bottle of Frizz-Ease was sold every 16 seconds in the UK. Find out more about his hairdressing story here!