Say goodbye to frizz and create voluminous curls

Around 46% of curly-haired clients will try a new product until they find 'the one' - and when they do they will be loyal. Using the right product to get the right feel, texture and hold is essential when it comes to curly hair and clients are prepared to spend money on getting the look.

"Midlength to long hair suits big curls the best plus long, soft layers to add shape. It's notoriously difficult to get curls to look glossy, but it's all down to the right products and then you can go frizzy to glam with no problem at all. Use good foundation tools to inject lots of moisture into the hair first of all so it's soft and in great condition.

"Clients should have regular trims and use care products specifically designed for curly hair. Many people wish they had curly hair, so encourage clients to wear it with pride and confidence."

Holly Taylor, Hensmans, Northampton

Best styling technique:

"I'd suggest natural drying after washing, or using a diffuser to encourage the curls out."