Shingai shoniwa named as celebrity ambassador for mizani

The lead singer of British indie band, Noisettes, Shingai is as known for her experimental looks as her versatile voice.

Part of the prestigious L'Oréal Professional Products Division, Mizani is a premium professional haircare range specifically formulated to help women with excessively curly hair keep it under control.

The brand has now selected Shingai as their first spokeswoman in a role that will see her represent the company in all elements of their marketing including an exclusive photoshoot.

Mizani senior product manager, Tumi Soyinka, said: "When we began the search for our celebrity ambassadress, there was no other female who came to mind as powerfully as she did. Shingai is an intelligent, beautiful, aspirational and strong, successful British woman who wholly embodies the ethos of our premium haircare brand, to which she is no stranger. 

"By Shingai representing MIZANI, she will exude our passion for fashion, our drive to aspire and connect with young women of colour all over the country and our desire to contribute to the progression and advancement of the market targeted at those with excessively curly hair textures. I can't tell you how delighted I am about working with Shingai. She is a true star."