London collections: men - qasimi

Sam Burnett created wet-look waves for the Qasimi collection at London Collections: Men.

Show: Qasimi

Stylists: Sam Burnett and the RUSH Hair Session Team

The inspiration: American Pscho meets film noir and secret soirees.

The look: Wet-look waves.

Get the look: Sam says: "The designer wanted something original and bespoke to each model. We used hair extensions to create focal points on each model then used A.Head Glue gel from with L'Oréal Professionnel Tecni-art range to stick the strands  to the contours of the face.

"Bounce Wax from with L'Oréal Professionnel was then mixed with serum to create a wet lived in feel to the natural hair."

Key products: L'Oréal Professionnel A.Head Glue, Bounce Wax, serum