Ken picton shares the secrets of an award-winning image

Ken Picton scooped the title of Wales and South West Hairdresser of the Year at HJ's 2012 British Hairdressing Awards for his breathtakingly beautiful, fashion-forward collection. 

But it takes more than just great hair to make a winning collection; styling, photography, makeup and PR all play their part in making your image go the extra mile.

Here, we speak to the team behind Ken's winning collection to find out exactly what goes into capturing the perfect shot...

"This striking image works on many levels. The model's prominent lips and the dark background of the shot capture the viewer's attention. In comparison, the hair texture softens the overall image."

"This image has impact, with various elements that work together - the incredible flash light bouncing off the warm honey tones that weave through the plaits shows texture and softness at the same time and the understated styling and atmospheric backdrop contrasts with the powerful red lips. It was important to complement this with a soft veil of warm autumnal tones resting on the contours of the eyes and cheeks and defining the strong brows, to create a strong overall look."

"As simple as the image is, there was a big thought process behind it. Simple yet strong styling so focus stays on the hair; light skin tone that makes her eyes and lips pop and a strong contrast between the cooler background colours and the deliberate warmth of the hair."

"This is a fabulous image to work with and we've already had three covers with it - the plaits pick up a key trend but because of the fresh way they're presented you feel like you're looking at something new. The eye contact, beautiful makeup and gorgeous definition in the hair make this a perfect image for both consumer and trade press and the composition is spot on for a cover. It encapsulates what Ken does best - show-stopping hair, stunning imagery."