Matrix destination fame 2012: winners announced

Now in its fourth year, Destination Fame is open to any hairdresser with the policy of 'no rules - just great hair'.

Over 11,000 hairdressers entered this year, with 12 finalists selected to present their looks at the L'Oréal International Academy in London.

With just 45 minutes to recreate their style, finalists then had to present their finished model to a panel of judges including Matrix artists Jamie Stevens, Errol Douglas and Terry Longden as well as HJ's publishing director, Jayne Lewis-Orr and beauty and health director of ELLE, Emma Strenner.

The three winners are;

Raymond Bottone - Raymond Bottone, Brentwood, Essex

Ashleigh Hodges - Flame Hair Studios, Towcester, Northamptonshire 

Georgina Mucklin - Hooker & Young, Wynyard, Billingham