How geolocation services can help your salon
Published
03rd Oct 2011
by rachael
Geolocation is a fancy term for technology that can identify the location of your mobile phone and use it to provide a service - also called location services.
These services offer an abundance of new, revolutionary services to help connect you and your clients.
It also means there are new ways in which you can be found by prospective clients.
Focusing on just Facebook, foursquare and Yelp (there are others out there) you can see the potential benefits:
Facebook
Facebook allows people to check-in at your salon, telling their friends what they're up to and getting comments on whether they should go for the pixie cut or to stick to their familiar bob.
Your clients can check their friends in as well, making your salon page show up in all of their newsfeeds and sharing your page with hundreds of their contacts.
If you haven't claimed your Facebook Place, you can find more details at www.facebook.com/places.
Foursquare
Foursquare provides 'specials' for businesses including offers that cover loyalty or referrals. It has also started offering an 'explore' feature that pulls up nearby businesses by category and lists those that also have offers.
Even if you haven't created your business profile on foursquare, chances are that someone has dropped your pin on the foursquare map.
To find out, go to www.foursquare.com, create a profile, search for your salon and then claim your location.
Yelp
While Yelp is best known for its reviews and ratings functionality, it hasn't missed out on the geolocation opportunity. It offers the 'explore' function like Foursquare and 'specials'.
It also has an expansive email database which it uses for promoting your deal and offers advertising on its website so you can consider promoting your salon and your deal to a targeted audience.
To learn more about using Yelp for business, visit https://biz.yelp.co.uk/support.