Creating alchemy at the paul mitchell hair camps

Published 10th Jun 2010 by sophieh
Creating alchemy at the paul mitchell hair camps

PM-Hair-Camp.jpg'Turning something ordinary into something special' is the definition of Alchemy and that was the aim of the Paul Mitchell Hair Camps which introduced Angus M's The Alchemy Collection to more than 1,000 stylists at venues around the UK.

Taking Paul Mitchell's fun and relaxed attitude to education, the day saw Paul Mitchell Platform Artist Club members take to the stage to share the magic of the The Alchemy Collection.

The teams put on live demonstrations of their own take of the four very commercial looks that nake up the collection. PM-Hair-Camp2.jpgFrom a modern box bob to the season's soft crop and on-trend curls this was about high fashion looks that could easily be taken back to the salon.

With the PAC Team's work done and the audience enthused, it was over to the delegates to practice the new techniques they had learned and recreate the looks on mannequin heads in the dedicated education pods.

"Haircamp 2010 has without doubt been the best and was complemented by the latest Alchemy Collection.

"The delegates loved the reinvention of classic styles for a modern twist. I was honoured to work with so many talented, like-minded people," said Andy King, Paul Mitchell PAC Member.

sophieh

sophieh

Published 10th Jun 2010

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