Raising awareness of a great cause

Published 21st Mar 2010 by Admin
Raising awareness of a great cause

I attended a lovely even to launch the HAIRraising campaign to the consumer press this week. It was held at Quaglinos restaurant in St James's. London and hosted by Hello magazine.

I bumped into a lot of industry friends and felt that the consumer press really bought into the campaign.

I think the campaign will appeal to the public as it's such an amazing cause. I believe it's something the hairdressing industry will be very proud of, once the money has been raised and the operating theatre at Great Ormond Street Hospital built.

I've been trying to raise consumer awareness as well as trade awareness. AJ Blackadder and I are currently doing makeovers for consumer magazines on mums of some of the children at Great Ormond Street and some of the nurses. Some of the stories are heart-breaking but some are lovely success stories.

To give nurses and mothers some time away from the talk of illness and medication is wonderful.

Admin

Admin

Published 21st Mar 2010

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