Why hairdressers support hj's keep colour professional campaign

HJ's Keep Colour Professional campaign is designed to help you to promote you, your business and the experts within it - only in the salon can clients receive a first-class service, advice, the latest techniques and on-trend styles in an environment that is inspiring, exciting and educational.

The Keep Colour Professional Action Week - 10-14 May - will be about getting your entire team excited about hair colour, with each day dedicated to another way of telling your clients about the inspiring, professional colour service you offer. This campaign will give you the tools to create the ultimate colour experience.

Top hair colourists from around the country are backing the campaign. Here is why they think it is important to keep colour professional.

"Promoting professional colour within the salon is vital as it is the perfect environment to unravel what can be a mystifying process. The one-to-one consultation is one of the most important parts of the salon experience, it puts us in a position of trust that enables us to share our expertise."

John Carne, Guildford, Surrey

"Promoting our colourists is vital to the education of our clients. The knowledge gained and tools needed to create a perfect colour can only be achieved with a highly trained professional in the salon. Passion cannot be bottled and professional expertise will always provide greater results."

Gina Conway, London

"Every client who calls to book a cut and blow-dry should be asked if they were thinking of booking a colour service. That sows the seed that perhaps changing their hair colour would be a brilliant idea, even if they've not thought of it before. All members of the team should have knowledge of colour and keep up-to-date on new products, techniques and trends. It is also important that staff have colour in their hair as this provides a good talking point with their clients."

Anya Dellicompagni, Francesco Group, Stafford

"As a company that stands firmly behind the professional beauty industry, we would encourage every salon to get behind the Keep Colour Professional campaign and demonstrate your passion for the industry to your team and your guests. Only you have the creativity and expertise to give every guest a fantastic experience."

Scott Cole, Colorcutting USA Academy in Carefree, Arizona, US

"I think it's fantastic that such a campaign is being launched, and I urge all professional colourists to get behind it. Colour is what I live for - it is technical, it takes time to learn, you need a great eye for colour, a knowledge of how hair moves, and confidence in your products. We are the professionals and we know best so let's tell our clients."

Lisa Shepherd, Lisa Shepherd Salons, Kidderminster

"It's highly important to promote colour in the salon, not only for profit, but to ensure that your clients are up-to-date with the latest trends, techniques and innovations in colour. They trust you as a trained professional and rely on your knowledge and advice to give them the ultimate hairstyle and colour. As a hairdresser and colourist, you never stop learning. This gives you the power to change your client's look and bring their haircut to life. Colour adds versatility to any hairstyle, improves the condition and texture of the hair and enhances the client's features completely."

Mark Leeson, Mark Leeson Hair, Body & Mind, Mansfield

"Keeping colour professional is an absolute must. There are endless benefits to the client and the salon - the client gets a consultation and they benefit from our hairdressing skills in application and technique. Through professional colour application every client receives a bespoke service that can be changed to suit their needs and give flattering results."

AJ Blackadder, Andrew Barton Salons, London

"To be at the forefront of hairdressing you have to constantly innovate, break boundaries and introduce clever and stunning techniques. These qualities can only be achieved by commitment and dedication to your craft. Professional colourists are the new power houses of hairdressing."

Mark Creed, Philosophy, Oxford

"Because of our skill, training and professionalism we can offer bespoke colour for our clients to bring their hair to life. Clients today like freedom of choice and by building a relationship with them colourists can give them exactly what they want. We have the tools and skill to do that and we need to shout about it."

Graham Poulter, Love the Salon, Gloucester