Matrix january conference
The evening began with a speech from Matrix general manager UK and Republic of Ireland Adrian Thelwell, who spoke about the hair industry during the economic crisis. "Although the frequency of salon visits per customer has gone down, the average spend per service has actually doubled in the past 10 years," he said.
Looking at research into public spending, Adrian gave some insight into why the industry hasn't been as badly affected as others. "The public value the 'feel-good factor' that hairdressers offer, and are cutting back on other areas of spending," he said.
There was a buzz in the air after hearing Adrian's positive speech and marketing manager, Matrix UK and Republic of Ireland, Darragh O'Connor took to the stage to talk about upcoming events. "Matrix offers the best value to the hairdresser, not just with price but through local education and events such as Destination Fame," he said.
Louise Manning, commercial manager, gave useful tips to salon owners worried about the economic situation. "By offering gift vouchers, loyalty cards and birthday cards, salons can tempt clients into the salon and stop existing clients from straying," she said.
Honey LUXE collection
Rachel Oliver, product manager colour and texture, entered the stage to reveal the creative side of proceedings - the 2009 Honey LUXE collection. New shades in the collection were interpreted into five fantastic looks with the help of the artistic team including Errol Douglas, Andrew Jose, Paul Falltrick, Gary Hooker & Michael Young, and Jo Jordan.
Models danced across the stage wearing soft, sexy styles teamed with pretty gold and white dresses.
Styles ranged from the hippy chic of Acacia Honey, which featured gorgeous loose curls with a tousled twist at the front, to the unadulterated glamour of Chestnut Honey, which revealed an edgy multi-textured updo.