Range: Menz from Scruples
Products: Five grooming products and a five-minute colour.
Why stock it? The grooming products have unique formulas that combine vitamins and protein to strengthen the hair follicle and promote a healthy scalp. The colour is the only product that is specifically made for men and covers 100% grey if left to process for 10 minutes.
Hero product: Menz Thickening Shampoo, £9.99. Thickens and adds fullness to hair while cleansing.
Call: 0845 2309660.